SOF Seed Funding & Advisory
The SOF Seed Funding desk works with founders on the two things capital actually depends on — a financial model that holds up, and a funding story that lands. Revenue projections, cash-flow, valuation, pitch deck and investor introductions, handled by practising finance professionals and investors.
Advisory Scope
Startups rarely lose funding on the idea. They lose it on the model, the valuation and the ask. Both tracks below run on your actual numbers, not a template.
Build a defensible financial model that stands up to investor scrutiny and diligence questions.
Convert the model into a story, a valuation and a clear route to capital.
Outcome
Working spreadsheet with revenue, cost and cash-flow scenarios you can defend line by line.
Full deck plus a one-pager built for cold intros and follow-up conversations.
Method, benchmarks and a cap-table view of the round you are raising.
Shortlisted grants, lenders, angel networks and funds matched to your stage.
Deliverables
| Service Area | What Is Covered | Deliverable |
|---|---|---|
| Financial Planning & Forecasting | Projected revenue & cost analysis, cash-flow planning, break-even analysis, funding requirements & strategies | Working financial model with scenarios |
| Funding & Investor Readiness | Pitch deck preparation, business valuation support, guidance for grants, loans and VC/angel funding, go-to-investor strategy | Investor pack & funding roadmap |
| Grant & Scheme Support | Identification of central and state startup schemes, eligibility checks and application guidance | Scheme shortlist with timelines |
| Investor Connect | Curated introductions to angel networks, VC funds and strategic investors at the expo | Scheduled pitch meetings |
Process
Share your company profile, current traction and funding requirement through the seed funding form.
Advisors assess revenue, costs, runway and break-even position, then rebuild the model where needed.
Pitch deck, valuation note and funding strategy are prepared and stress-tested with the team.
Matched introductions to grants, lenders, angel networks and VC funds through the SOF network.
Support through due diligence, term-sheet discussion and post-funding reporting discipline.

Eligibility
The first financial assessment is free for startups participating in the Startup of the Future Technology Expo.